Monday, February 23, 2009

Story-Telling Lab

Takeaways from tonight’s Story-Telling Lab:
[1] “The power of the eye”
- Faces are memorable to audiences, especially if the faces are visually distinguishable. Introduce differentiating facial characteristics that audience members can use to distinguish between main characters. Faces are important; they can be used instead of names. The most important part of a face are the eyes.
[2] “The power music”
- Using music can be legally complicated. Be careful to not distribute copyrighted works outside of this class. Music is powerful, but use it carefully; in that it can evoke many previous memories.
[3] “The power of stock pictures”
- “show, don’t tell” (w/ images)
- Jennifer will forward link to a site that has a good set of stock pictures once she receives it from Justine. A good one that I know of is
www.gettyimages.com Once you register (the site is free), the images will no longer have the getty watercolor. If interested, play around with the key word searches - the site gives really good results.

A few other recommendations (note: may not apply to all Pods):
- “Use humor as a hook”
- “Ticking clock” gives sense of urgency.


Every Pod should be able to answer the following:
- Who is the intended audience?
- What do people leave with?
- What would people want to do?

No comments:

Post a Comment