As everyone starts to shape their communications campaigns, I thought I'd share a planning framework that I think is simple, but really useful: the Spitfire Strategies Smart Chart. Spitfire Strategies is a group that helps non-profits on communications work. I'm not sure how to attached the pdf here, but you can download the full document and a one-page writable worksheet from their website: http://www.spitfirestrategies.com/recommends/21.
There are also some fun story-telling, ad, and presentation resources at http://www.agoodmanonline.com/publications/index.html. Andy Goodman's group also helps non-profits and others design communication campaigns. I re-read his "Why Bad Presentations Happen to Good Causes" often : ).