Monday, February 23, 2009

Don't Be Bashful in Your Call to Action

What a great opportunity tonight to have another chance to share our stories with Oren, Justine and JD.  The biggest insight I walked away with was to be clear and direct in your final call to action. That means you have to know what your communication goal is for that specific audience. This also means that it may and *should* change with different audiences. 

So go ahead. Don't be shy. Call-to-action.

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