In the storytelling workshop conducted by Justin and Oren, we learned several ways to improve our appeal and drive traffic to our Facebook group site in order to increase hunger awareness.
Perhaps the single biggest take away is taking the contrast of overweight comedic characters and the 18 million people who suffer from hunger to a whole another level. We had originally planned to show a clip of "Fat Bastard" from the Austin Powers movies among two other clips, but we learned that having a collection of comedy clips from some of the most popular movies can drive more traffic than having multiple types of videos (serious/funny/emotional) attempting to cater to all demographics. In addition, we can communicate excessiveness by showing images which display gluttony and overindulgence to create a stronger contrast between the haves and the have-nots.
This creative way of showing exactly the opposite of what people expect to see in a hunger awareness "ad" has the potential to spark interest far greater than doing what is expected.