Wednesday, March 11, 2009

Social Media Trends from a Mintel Int'l Group Study (October 2008)

I thought some of these statistics might be of interest - how lucky are we that we had the opportunity to take a class on this emerging wave of marketing / communication!

Study of 2,000 adults 18+ with Internet access in October 2008

Some 43% of adult respondents stated that they had created at least one social networking profile.

79% of 18-24-year-olds and 71% of 25-34s reported doing so.

Approximately 76% of those with a profile reported having created one for MySpace, while 71% had posted on YouTube and 61% on Facebook.

Picture and video-sharing are becoming much more popular and are activities at the heart of the social media trend. Some 39% of respondents reported uploading pictures or video, but 68% of 18-24s and 64% of 25-34s reported doing so.

45% of the individuals surveyed are now blogging online and 77% read blogs.

Some 34% of respondents reported clicking an advertisement on a social networking site in the week prior to taking the survey. However, the research suggests that blogs and product reviews have more influence on consumer behavior than ads on social networking sites.

Source: Social Media Trends by Mintel Int’l Group (October 2008)

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