We not only had Matt Wyndowe and Julio Vasconcellos talking about Facebook, but we also had the students from the East Palo Alto Phoenix Academy contributing to the session.
The 3 main points explored during class were:
1) How ideas spread
2) Why ideas spread
3) What ideas spread
How ideas spread
While in the past we had limited tools to spread ideas (e.g. letter to a newspaper, message in a t-shirt etc), today we have several such as blog post, comment on the net, video post etc.
Why ideas spread on Facebook
- Massive scale: 175M users (50% log in every single day)
- Identity: users contribute with their real-world identity
- Friends: users connect with real-world friends
- Distribution: the best content is distributed - what matters to the user
- Privacy settings are different from what we had before in the Internet. Before it was either everything private or everything public (e.g. email versus video post)
- The "newsfeed" is a "magazine about your friends" passively shared
- There is no cost to share information and it can be viral
- Friends help you to find content. They "filter" the content for you
5 winning strategies to spread ideas on Facebook
1) Appeal to vanity - people want to look cool
2) Get people angry - they will join a group against x
3) Cuuuuuuuute sells - use cats, babies, dogs (I love the "cuuuuuute")
4) Social proof - again, people want to look cool. People want to be part of a group
5) Everyone can save the world - or at least everyone thinks they can save the world
Some moments during this session I wondered what the Privacy group was thinking about some points - specifically about the filter in each user's newsfeed. I would love to hear their thoughts.