Thursday, March 5, 2009

Thoughts on Virality

A Wednesday morning visit with some of the leaders of a well known social media applications company (to remain nameless) produced some valuable insight into what has made the most popular Facebook applications viral.  Some of these may strike you as counterintuitive:

1. Creative is not viral
2. User experience is not viral
3. Thinking is not viral

Question: Ok...so please illuminate me....what IS viral?

Answer:  Process

Setting up an efficient A-B testing system that launches a series of SPAM (except it's not spam because it's from your friends).

A book that was recommended for us to read is "Don't make me think."


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1 comment:

  1. Jon BeekmanMarch 9, 2009 at 10:21 AM

    These are really interesting insights and show just how important metrics are in refining the virality of any message, website or service.

    ReplyDelete

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